The Sage Brush Tonic Company LTD utilized the slogan “Did you ever hear of a baldheaded Indian” to sell their
products, beginning in Shoshone in 1907. The directors were F.W. Whittington, Frank Milsap, Thomas Starrh, Fred
W. Gooding, and E. Walters, all of Shoshone, and Fred R. Reed of American Falls. The brochure that came with every
bottle shows an Indian man and woman brewing a pot of sagebrush tonic in a pot over a small fire. The company
constructed a factory on Rail Street in Shoshone, ordering 75,000 bottles in various sizes. The company shuttered in
1910. Many of the boxes and unembossed bottles exist (common), the larger embossed bottles are relatively rare.